You are looking at the HTML representation of the XML format.
HTML is good for debugging, but probably is not suitable for your application.
See complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query>
    <allpages>
      <p pageid="1298" ns="0" title="BBC and ITV channels are Free-To-Air now" />
      <p pageid="1383" ns="0" title="Baby shops in Switzerland" />
      <p pageid="1313" ns="0" title="Banking" />
      <p pageid="1316" ns="0" title="Bars-and-Clubs" />
      <p pageid="1320" ns="0" title="Bars and Clubs" />
      <p pageid="1317" ns="0" title="Cleaning" />
      <p pageid="1354" ns="0" title="Cow bells" />
      <p pageid="1347" ns="0" title="Current events" />
      <p pageid="1385" ns="0" title="Customs, duties, MwST etc." />
      <p pageid="1591" ns="0" title="Danske kager, wienerbrød, kransekage med mere" />
    </allpages>
  </query>
  <query-continue>
    <allpages apfrom="Divorce" />
  </query-continue>
</api>